About us
Discover the essence of our brand, where tradition meets innovation. With a rich heritage in the dental industry.
Explore our story, meet the team, and understand the vision that drives us forward.
Uncompromising in the continual pursuit of excellence encapsulates the William Green brand of equipment as well as those products we choose to incorporate as part of our product offering. Goals we have attained are in essence, the point of departure for new challenges.
To ensure we maintain our high Quality Assurance standards and continue to provide our customers with exceptional service, we continually review and refine our operating systems in order to deliver maximum efficiency to the benefit of clients.
It is our company ethos to develop and distribute solutions that are user-friendly, harmoniously integrate with existing systems and add true value to dentists, their practice, the dental team and patients as well as the dental profession as a whole.
A synergy between ideas and vision, creativity and functionality and innovation and manufacturing excellence, lies at the heart of the William Green culture. Every member of William Green Pty Ltd places a personal pride and value on our products and services.
Brand
Our Management Team
Our Sales Team
Contact your local representative, who will gladly provide you with the most up-to-date product details for any item within the William Green portfolio.
Our Service Team
William Green’s Technical Services originated in response to an industry demand for support in the installation, upkeep, commissioning, and testing of dental-related products.
Our Technical Services Teams leverage an extensive network of resources to offer customers expert guidance and detailed information on our entire product range, encompassing dental units, sterilization equipment, plant room machinery, X-ray machines, lasers, and more.
William Green boasts a highly skilled and certified technical services team, ensuring swift and satisfactory resolution of customer issues during critical downtime or malfunctions.
We possess comprehensive knowledge of diverse dental equipment, enabling us to handle the maintenance and management of all your capital equipment. Our services range from breakdown repairs to scheduled maintenance, fostering trust among our customers through consistent quality service.
History
Servicing the dental profession for more than 70 years
Even after more than six decades, William Green continues to lead the way in dental equipment manufacturing and design innovation.
As a third-generation Australian family-owned enterprise, William Green Pty Ltd is also a significant distributor of top-tier equipment and state-of-the-art products from globally acclaimed companies.
At the core of William Green’s success and expansion lies its aptitude to comprehend and address the evolving demands of the profession. Additionally, an unwavering dedication to Quality Assurance, coupled with the implementation of a Quality Management System, ensures they meet the ever-changing needs of their clientele.
These principles are the driving force behind William Green’s establishment of industry standards in the design, engineering, installation, and servicing of dental equipment.
“In the 70 years since our inception, there have been remarkable advancements in dental equipment, and we take immense pride in our involvement in many of these innovations,” says Mr. John Green, CEO and son of founders Bill and Hilda Green.
Our commitment to unwavering excellence characterizes the William Green brand, as well as the products we incorporate into our product lineup. The achievements we’ve reached serve as stepping stones for tackling new challenges.
In our dedication to maintaining high-quality assurance standards and continuously providing exceptional service, we consistently evaluate and refine our operational systems to enhance efficiency for the benefit of our clients.
At our core, we embrace a company ethos focused on creating and delivering user-friendly solutions that seamlessly integrate with existing systems and truly enhance the experiences of dentists, their practices, dental teams, patients, and the dental profession as a whole.
The William Green culture thrives on the synergy of ideas and vision, creativity and functionality, and innovation and manufacturing excellence. Every member of William Green Pty Ltd takes personal pride in and places value on our products and services.
Culture
Our Vision
William Green is Australia’s leading manufacturer and supplier of high quality, high value, equipment
solutions and after-market service to the Australian dental market.
Our Mission
William Green’s mission is to provide high quality, reliable dental equipment, sound technical
solutions, excellent service and innovative products and ideas to Australia’s dentists.
Our Values
We treat our customers and our staff with the respect they deserve. We are passionate about our
business, and we value our customers’ passion for their profession. We value honesty, loyalty,
respect and openness in ourselves, our people, and our customers.
Join us
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